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Case study · Restaurant
Whetstone, London N20
Blac
Plates worth sharing, in a feed that travels.
Blac, Whetstone N20: 4.6 stars from 341 Google reviews, 7.9 on TheFork, captured 7 Jul 2026. The work: a reels-first content engine for the kitchen and room.
4.6 stars, 341
Google reviewsverified 7 Jul 2026
TheFork 7.9 / 10
Source: Google and TheFork, checked 7 Jul 2026 1
7.9 / 10 TheFork · Whetstone, Barnet N20
The brief
Published 9 Oct 2026
The challenge
Plates worth photographing, and a feed that was not doing them justice: a Whetstone restaurant chosen on a phone, from a map pin, a rating and a few photographs.
The approach
A reels-first content engine built around the kitchen and the room: the team that shoots the food runs the channel, so the plates, the cocktails and the lounge are photographed and posted by the same people, and the channel that shows the food is the one that reminds happy guests to leave a review. The work was social media marketing and reputation management; no search campaign is claimed.
Results ledger
2 rows, one source
| Measure | Figure | Detail |
|---|---|---|
| Google rating, out of 5 | 4.6 stars1 | 341 reviews |
| TheFork | 7.91 | out of 10 |
How to read it: each figure is printed exactly as the record gives it, the chip beside the hero figure says how it was checked, and the source line beneath this table names where it was read and, where one exists, the date. A range is printed as a range; the top of it is never quoted as the typical result.
No uplift figure is published for this case. The figures above are the client’s public ratings or counts as recorded on the date shown, not a before-and-after measurement, and the work is not claimed to have produced them.
Photographs
3 plates
What it shows a London business
2 points, no new figures
- A London restaurant is chosen on a phone, in seconds, from a map pin, a rating and a few photographs. The content that fills the room is the same content that earns the next review.
- Reviews and social are one system. The channel that shows the plates is also the channel that reminds happy guests to say so.
Services used
2 services · 1 industry
Social media
Reels-first content shot, edited and posted by an in-house team, planned alongside reviews and search.
Reputation and reviews
Review generation, monitoring and replies on Google, TripAdvisor, Trustpilot and sector sites, within the rules.
Industry: Restaurants and hospitality
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