SEO training in London

A review of your site before the day

We look at your site, your Search Console and your two nearest competitors first, so the agenda is built around your gaps rather than a generic syllabus.

A half-day or full-day workshop

At your office, online or at Tower 42 by appointment. Up to a team of twelve so everyone can work on a real page, not watch slides.

Your site as the worked example

Every exercise uses your pages, your Search Console data and your market. The team leaves having fixed something, not having heard about fixing something.

Modules chosen for your team

Foundations, technical, content, local search and Google Business Profile, AI search, and measurement. You pick the depth for each; we tell you what we think you need.

A 90-day action list

Written on the day with the team: what to fix, in what order, who owns it, and how to tell whether it worked.

Slides, recording and reading list

The slides as a PDF, a recording of the online sessions, and the guides on this site matched to each module, so the team can go back to any point.

A follow-up call at 30 days

Thirty minutes with the trainer to answer what came up when the team tried to apply it, and to re-rank the list if the data has moved.

Honest advice on what to outsource

Some work is worth learning and some is not. We say which, including when the answer is that your team does not need us again.

How we do it

The day is built around your site. Before it, we review your pages, your Search Console and your two nearest competitors, and we send an agenda that names the gaps we found. On the day, every module ends with the team doing the thing on a real page: rewriting a title, reading a crawl, fixing a Business Profile category, checking which queries a page actually appears for. People remember what they did far longer than what they were told.

The modules, in the order most teams need them. Foundations: how Google finds, reads and ranks a page, and what that means for the way you work, with the glossary as the reference. Technical: crawling, indexing, speed and structured data, taught against your own site with the technical checklist, pitched for marketers or for developers depending on who is in the room. Content: how to find the searches your London customers make, how to map them to pages, how to write a page that earns the click and the enquiry, following the content guide. Local search and Google Business Profile: the profile, citations, reviews and location pages, for any business chosen on the map, with the local SEO guide and the profile guide. AI search: how Google AI Overviews, ChatGPT and Gemini describe businesses, what you can and cannot influence, and how to track it, with the AI search explainer. Measurement: Search Console and GA4 read properly, what a good monthly report contains and what to be suspicious of, using the reporting guide.

London is written into every module because the examples are yours. A clinic in Marylebone, a plumber in Croydon and a software company in Shoreditch do not need the same day, and the agenda says so. We show where your site appears from a London postcode for the five searches that matter to you, which of them you can realistically win and which are a year away, and we are honest about both.

Who teaches it: Muhammad Ali, our SEO Specialist, leads the day, connecting search intent, technical foundations and local visibility into a practical plan the team can carry. Muhammad Abubakar, Full-Stack Developer and Lead, teaches the technical module when developers are in the room. Ayesha Jahangir, Generative AI Expert, contributes to the AI search module. Momna Imran, Communications and Audit, makes complex findings understandable and keeps every recommendation grounded in evidence people can inspect. The whole team is named and pictured, so you know who is coming before the day.

What changes and when

The training itself takes a day or a half-day. What it changes depends entirely on what the team does afterwards, which is why the day ends with a 90-day action list with an owner against every item rather than a certificate. The follow-up call at 30 days exists to catch the point where the list has stalled, because it usually has.

Once the team starts acting on the list, the timing is the same as for any search work: Technical fixes are usually re-crawled within two to eight weeks. Local search changes often show within one to three months. Competitive London head terms usually take six to twelve months. These are typical ranges from our own work, not a promise for your site, and we report progress every month so you can see which it is.

We do not guarantee that training produces rankings, because the people doing the work are yours, not ours. What we guarantee is the day as described: the pre-review, the agenda built on it, the modules agreed, the action list and the follow-up call. If any of those is missed for a reason within our control, the fee for that part is credited.

How it is measured

Training is measured by what gets done. At 30 days we go through the action list with you: items completed, items blocked and why, and what Search Console shows for the pages that were changed. At 90 days we ask you to do the same without us, using the report format the team learned. Where it comes from: your own Search Console, GA4 and Business Profile, so the measurement is yours and does not depend on us. We do not measure training by a satisfaction score on the day, which tells you about the lunch rather than the result.

What it costs to find out

Start with The free SEO audit, free, delivered within two working days. An SEO specialist reviews your site by hand: where you appear today for the five searches that matter, your Business Profile against your two nearest competitors, the technical blockers, the content gap and the three fixes that matter most, each with a plain-English instruction. It doubles as the pre-course review, so the agenda starts from real gaps, and it ends with an honest paragraph on fit, including whether training, a retainer or neither is the right next step.

Get your free SEO auditSend your web address and an SEO specialist reviews the site by hand within two working days. Three fields, no call required, no automated score.

Training is priced per group and per day, not per head, and quoted in writing after the brief. There is no published course price yet: what the day costs depends on its length, whether it is at your office, online or at Tower 42, how many modules you want and whether developers need their own session. The pricing page explains how we price everything else, and the cost guide puts the London market in context with its sources.

Common mistakes we see on London sites

• Sending one junior to a generic course and expecting the site to change. The person learns the theory, comes back to a CMS nobody will give them access to, and the day evaporates.
• Training the marketing team on technical SEO while the development agency that controls the site is not in the room, so every fix becomes a ticket that waits.
• No Search Console or GA4 access for the people who are supposed to act on the data, or accounts owned by a former agency.
• A course built around head terms like "accountant London" when the searches the business can win are "accountant Wimbledon" and "self assessment accountant SW19".
• Treating AI search as a separate discipline with its own tricks, when the pages that earn an AI citation are the same clear, well-evidenced pages that rank.
• A great day and no time booked afterwards. Without hours in the diary for the action list, nothing happens, and the training is blamed.

How it fits with other services

Training sits between doing it yourself and hiring us to do it. If you want a one-off diagnosis to act on, the SEO audit gives the team a ranked list without the day. If you want senior direction every month with your team doing the work, consultancy with Hassan Pasha and the senior team is that. If the team is going to own the site’s technical health, the technical SEO page describes what they are taking on. Content teams usually pair the day with the SEO content approach, and teams worried about AI search should read the AI search optimisation page before the day so the questions are sharp. For businesses below the budget for any of this, the DIY guide and the scorecard are free and will take you a long way.

We have not yet published a training case study, and we will not dress up a client’s search result as evidence of a workshop. Ask us for a reference from a team we have trained.