SEO agency Hammersmith and Fulham (W6, W12), London

The postcode districts in the borough are W6 (Hammersmith and Ravenscourt Park), W12 (Shepherd’s Bush and White City), W14 (West Kensington, Olympia and Brook Green), SW6 (Fulham, Parsons Green and Sands End), the Chelsea Harbour corner of SW10, the East Acton edge of W3 and the Old Oak Common part of NW10. Places we write for include Hammersmith Broadway, King Street, Riverside Studios, Fulham Road, Fulham Broadway, Parsons Green, New King’s Road, North End Road, Sands End, Stamford Bridge, Craven Cottage, Shepherd’s Bush Green, Westfield London, White City, the Uxbridge Road, West Kensington, Olympia and Old Oak Common.

Wikipedia records that the borough "forms part of Inner London", was formed in 1965 from the Metropolitan Boroughs of Fulham and Hammersmith, and took its current name in 1979. It borders Kensington and Chelsea to the east and Wandsworth across the river, which matters because Fulham customers search along the Fulham Road and the King’s Road without noticing when they cross a boundary.

Hammersmith: a daytime population that goes home

Hammersmith’s searches are shaped by its offices. Lunchtime and after-work searches around the Broadway come from people who do not live in the borough: a physio, a dentist, a dry cleaner, somewhere to eat before a show at the Apollo. These customers choose on convenience and on what the listing shows, and they search again from home at the weekend for the same services nearer where they live. A Hammersmith business serving commuters should build for speed of decision; one serving residents around Ravenscourt Park and Brook Green should build for the practical questions a resident asks.

Fulham: residential, loyal and well served

Fulham’s searches come from residents, and Fulham has a lot of businesses competing for them. Estate and lettings agents line the Fulham Road and New King’s Road; gyms, studios and clinics cluster around Parsons Green and Fulham Broadway; cafes, restaurants and family services are everywhere in between. In this kind of market the map pack is decided by proximity and completeness, and the website is decided by whether it answers the resident’s actual question. Match days at Stamford Bridge and Craven Cottage change the hours and the footfall, and a listing whose hours reflect that earns the search.

Shepherd’s Bush and White City: two kinds of retail

Westfield London brings national brands and a regional catchment; the Uxbridge Road and Shepherd’s Bush Market bring independents with a local one. A Shepherd’s Bush independent cannot outspend Westfield’s tenants, but it can own the specific searches they never write for: the repair, the alteration, the ingredient, the service on this street. White City adds a new population of students, researchers and office workers around the Imperial campus and the Television Centre, and new residents have no habits yet, which is the best moment to be the listing they find first.

Who you are competing with

In Fulham the competition is other established local firms with long review histories, and the gaps are in completeness and in pages for the specific service. In Hammersmith it is chains with central marketing and a listing for every branch, which you beat on the detail a head office never adds. In Shepherd’s Bush it is the shopping centre itself. In each case the agencies that write about the borough are mostly not in it, and most of your competitors have never written a page about the place they trade in. A specific, honest page still stands out here.

Five searches we would expect from customers in the borough, each a different kind of job:

No neighbourhood in the borough has a district page of its own yet; Hammersmith, Fulham, Parsons Green, Shepherd’s Bush and White City are covered here. Chelsea, just over the eastern boundary in Kensington and Chelsea, does have its own page, and a Fulham Road or Chelsea Harbour business whose customers come from both sides should read it too. The areas of London hub lists all 33 boroughs.

The method is the same across London and the detail is local. Our guide to ranking in your London borough sets it out step by step; here is how it applies in this borough.

1. Place you in one of the four markets, Hammersmith, Fulham, Shepherd’s Bush or White City, using Business Profile and Search Console data rather than the borough name, because the customer and the competition differ in each.
2. Complete the Business Profile properly: primary category, every service, a service area that names Fulham, Parsons Green or Shepherd’s Bush rather than "Hammersmith and Fulham", and a reply to every review.
3. Write a page for each service and each place you serve, in the words residents use, with the street and the station named.
4. Clear the technical blockers that stop pages being indexed, because nothing else counts until they are fixed.
5. Earn reviews steadily and within platform rules, and report each month what moved and where the figure came from.

Five things to check on your Google Business Profile today: primary category; service area set to your neighbourhood and its neighbours; opening hours that reflect match days and late openings where they apply; photographs from the last 90 days; a reply to your last five reviews. If any is missing, that is the first fix, and it is free.

No published client in Hammersmith and Fulham yet. We would rather say that than show you a client from somewhere else and let you assume. Our nearest published London client is Blac, a restaurant in Whetstone (N20, in Barnet). From the wider group’s work, the closest sector fits for this borough are a fitness business in the UAE and a Manchester fashion retailer, and both are labelled as such on this page. The case studies list every figure with its source and date, and the team page names the people who would do the work. How we work covers the first 90 days.

Hammersmith and Fulham borders Kensington and Chelsea to the east, faces Wandsworth across the river, and meets Ealing at Acton to the west. Under the Greater London Authority’s London Plan grouping the borough sits in West London. Not ready to talk? Score your own site in five minutes, no email needed.