How we work: the first 90 days

Search is slow enough that an agency can hide for a quarter behind "it takes time". We would rather you know on day one what you will hold on day 14, day 30, day 60 and day 90, so you can tell the difference between work that is early and work that is not happening. The timeline on this page is the same one in your written quote.

• A written report by the fifth working day of every month, drawn from Google Search Console and Google Analytics 4, with the baseline from day 14 beside every figure so you can see the movement, not just the number.
• A live dashboard you can open any time, reading from the same two sources. If a number on the dashboard disagrees with the report, the source wins and we correct the report.
• Google Business Profile performance (calls, direction requests and website clicks from the profile) and a rank grid around each location for local work.
• A call to walk through each report: monthly on Foundation, fortnightly on Growth, weekly on Authority, and a quarterly review in person at Tower 42 or on video on every tier.
• Plain English. Where a result is a range across several search terms, we give the range, not the best number.

Everyone on your account is named on our team page, and your account team does not change without telling you. The roles below are the ones you will meet; which of the 21 named people fills each depends on your tier and sector, and your written quote names them.

Named account lead

Your single point of contact. Replies within one working day, runs the reporting call and owns the plan. On Authority this is a dedicated senior consultant with an account manager beside them.

SEO specialist (Muhammad Ali, SEO Specialist)

Connects search intent, technical foundations and local visibility into a practical plan for growth.

Communications and audit (Momna Imran, Communications and Audit)

Makes complex findings understandable and keeps every recommendation grounded in evidence people can inspect.

Delivery (Javaid Ahmad, Senior Project Manager)

Keeps multidisciplinary delivery moving in the right order, with clear ownership from decision to release.

Development (Muhammad Abubakar, Full-Stack Developer and Lead)

Builds the technical systems behind fast, reliable websites and clean search foundations.

Growth Director (Faisal Latif)

Turns commercial goals into a clear acquisition direction, keeping the work centred on outcomes rather than activity. Joins the quarterly review on Growth and Authority.

Specialist work can draw on colleagues across the group’s 10 countries. When it does, we tell you who, and the UK account lead remains the person you phone.

Sometimes it is not. A plan can be right and the market still move slower than anyone wanted; a plan can also be wrong. Here is what happens in each case, written down so that neither of us has to improvise at month three.

• The report says so first. If a measure is behind the plan, the monthly report says which one, why we think so and what changes next month. You should never learn about a problem from your own dashboard before you hear it from us.
• We re-audit, not re-explain. If two consecutive reports show a measure flat against the baseline, we re-run the relevant part of the audit and bring the findings to the next call, with a changed plan or an honest statement that the search is not winnable at the current scope.
• You can change tier. Up or down, from the start of any month, with 30 days’ written notice, including in month one.
• You can leave. None. Month to month. 30 days’ written notice, including in month one. No exit fee. Everything from month one is yours to keep. Access to every account is handed over, in your name, within five working days, and ours is removed. These terms are proposed and are confirmed in writing before you sign.
• We will tell you if you do not need us. Some businesses need a website before SEO, and some are better served by the free guides and the scorecard than by a retainer. If that is you, we say so, including in the free audit.