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Case study · Furniture retail
Leeds
Ideal Furniture World
A whole warehouse, built to sell online.
Shopify storefront, Furnex product imagery and retail SEO for a Leeds furniture range, so a warehouse catalogue could be browsed and bought online.
Shopify and imagery
a furniture catalogue brought onlineverifiednot dated
store build, payment setup and Furnex product visuals
Source: Hulk-built 1
Shopify storefront · Furnex product imagery · Search work for furniture ranges
The brief
Published 9 Oct 2026
The challenge
Turn a physical furniture range into a store shoppers can browse, understand and order from online.
The approach
We developed the Shopify storefront, produced catalogue imagery through Furnex, set up payments and launched the store. Search work focused on the furniture ranges people look for.
Results ledger
3 rows, one source
| Measure | Figure | Detail |
|---|---|---|
| Store platform | Shopify1 | Catalogue and payment setup |
| Production | Furnex1 | Product imagery for the range |
| Search scope | Retail SEO1 | Furniture range discovery |
How to read it: each figure is printed exactly as the record gives it, the chip beside the hero figure says how it was checked, and the source line beneath this table names where it was read and, where one exists, the date. A range is printed as a range; the top of it is never quoted as the typical result.
No performance figure is published for this case. The rows above describe what was delivered, not a measured outcome.
Photographs
2 plates
What it shows a London business
1 point, no new figures
- Ecommerce search is a structure problem before it is a content problem. A catalogue organised the way people search can rank for thousands of specific searches; a long list ranks for none.
Services used
3 services · 1 industry
Ecommerce SEO
Category, product and facet work for Shopify, WooCommerce and Magento stores, measured in organic revenue.
Web design
Next.js, WordPress and Shopify sites built fast, with SEO structure, redirects and tracking planned in.
Shopify SEO
Collections, products, speed and structured data for Shopify stores that sell to London.
Industry: Ecommerce and retail
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